World Tea Academy Director Explains How Tea Education Impacts Revenue

Donna Fellman
World Tea Academy. One Plant—Six Teas

Rocky Mountain Tea Festival

Talk about the importance of ongoing education for retailers and their staff.
Donna Fellman: Tell me more about the kinds of retailers who seek out and benefit from tea education.

DF: Tell me about the importance of tea festivals. DF: Tell me why you chose the topic of “One Plant, Six Teas.”
DF: How can a retailer get his or her employees and customers enthused about the story of six teas coming from one plant? DF:

How does staff education impact customer experience in a teahouse or store? DF: Tell me about some good customer education programs. DF:

What would you like people to know about the World Tea Academy? Is there anything you would like people to know about the curriculum? DF: What are some World Tea Academy student demographics? DF: