Insights

Tea Trends to Contend with in 2019

By Dan Bolton Jan 2, 2019 3:09pm
Tea tea trends trends 2019 trends
  • Botanicals are booming as innovative non-alcoholic plant-based beverages gain share (e.g. sparkling turmeric/ginger lemonade)
  • Functional teas and condition-specific blends have established a mainstream niche distinct from medicinals and beverage supplements
  • Artisan whole-leaf teas retain their allure, enhanced by single-origin credentials and meaningful certifications.
  • Convenient ready-to-drink tea earned $10.7 billion in 2018, leading all tea categories in growth in value and volume
  • Amazon’s aggressive Whole Foods Market expansion and prime pickup in 2019 will transform a stodgy tea aisle in grocery
Madame Zuzu's Tea Shop The Fresh Tea Shop

Burst of Botanicals

Tea Forté sold a product every two seconds where it was featured during Amazon’s Prime Day sale in July.
Food Ingredients First
Functional Tea five functions

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Brands featuring botanical blends and functional claims experienced sales increases in 2018, countering a flat trend in teabags overall.
Online Sales Online Grocery Shopping in the U.S., 2nd Edition buy online
Packaged Facts Tea Forte Convenience convenience

Shelf space is limited for specialty tea in conventional grocery but not at Amazon/Whole Foods where hundreds of teas can be ordered online, delivered to a local store or by delivery services such as Instacart.
Grocery Tea Transformed Instacart YOUR BRAND HERE Forbes

Christian Dinkler says Martin Bauer Group is formulating 5,000 botanical blends annually. Photo by Dan Bolton.
Artisan Tea Tea Studio Related: Tea Trends Flowing into 2018

Tea Product Trends from 2018 Forbes  
Tea tea trends trends 2019 trends Niche Markets retail Retail Insights