Insights

Online Sales are a Big Opportunity for Grocery Tea

By Dan Bolton Oct 30, 2018 11:27am

Tea packaged facts online grocery

As a share of all Fast-Moving Consumer Goods (FMCG) revenue in the U.S., e-commerce still accounts for only 1.5 percent. This compares to the likes of South Korea, with a huge 19.7 percent. Having seen a 40% increase in online grocery spending last year, the country is the world leader, and by a big margin. In joint second place, with a whole 12.2% points less, are the UK and Japan. FMCG e-commerce has long been on offer to consumers in the UK and is very much a mature market, with penetration growth slowing over the last few years. South Korea, on the other hand, is still going from strength to strength. (Photo/Adobe Stock)

Online Grocery Shopping in the U.S., 2nd Edition

(Image/Statista.com)

Thirsty for Variety

(Photo/Adobe Stock)

Because of the acquisition of Whole Foods, the online grocery market has been changing rapidly as store-based grocers have raced to compete with Amazon in the online grocery space.
Walmart is taking drastic measures to expand its online grocery services and offer store pickup options at all its stores across the U.S. to become the top online grocery provider.
Creating online marketplaces and collaborating with local producers can convince more customers to shop for groceries online if they are supporting local businesses.
Baby Boomers and the Silent Generation are the least likely to do their grocery shopping online but represent a major marketing opportunity because they may have mobility issues that limit their ability to drive to a store or to carry groceries.

Statista Beverages Direct

Tea packaged facts online grocery shopping online Niche Markets retail Retail Insights