- E-commerce and internet retailing, sustainable packaging and ethical/fair trade sourcing are expected to be the most influential trends impacting sales in the coming year.
- On average 42 percent of industry professionals cite coffee pods/capsules, single-origin/single-region products, and green tea/matcha as the most successful product launches in the past year.
- There is a growing awareness for innovative health beverages beyond coffee and tea – organic, natural and healthy drinks are very much in trend these days (matcha, turmeric, moringa).
Global Tea Market
- Year-over-year growth for 2019 is estimated at 4.48 percent
- Most of the growth (58 percent) will be in the Asia-Pacific region
- Consumption and production are strongly correlated. During the period 2007-2016 production grew 4.4 percent according to the United Nation’s FAO. Consumption also rose by 4.4 percent during the same period. Tea producing countries are now among the largest consumers of tea.
- The global market for tea at retail is expected to grow by $7.9 billion between 2017 and 2022, with an average rate of expansion of 4 percent annually in real terms (better than either coffee or other hot drinks).
- Global consumption of tea is forecast to reach 3.3 million metric tons in 2021 with well over half of this growth in Asia
- The top three markets for tea by per capita consumption are: Turkey, Ireland and UAE but China, India and Pakistan consume the most tea. More than half of global tea consumption is in Asia.
- The top three cold tea markets by total RTD volume are China, Japan, and the U.S.
- The top three hot tea markets by total brewed volume are China, India, and Russia.
Bottled Tea
- Attacking Snacking – Increased consumption with snacks is a key growth area for tea industry
- Tapping Teetotalers – Tea-based mocktails are popular with those abstaining from alcohol
- Café chains – Re-evaluating their tea offering to meet consumer desire for specialty beverages
- Green tea – Interest in green tea with fruit and herbal blends are growing
- Teatox – Celebrity endorsements and social media advertising is attracting millennials.
Oolong Tea
- Incremental growth of $316.3 million in sales of oolong through 2023.
- Majority of the convenience products such as oolong tea blends, ready-to-drink (RTD) oolong tea, and oolong tea mixes are sold through large and organized retailers
- Asia and the Pacific region remain the dominate market for oolong
Cold Brew & Sparkling Tea
