3 Essential E-Commerce Tips from Startup Tempo Tea

While subscription services such as meal kit delivery often carry the added stress of setting aside time to prepare meals before ingredients expire, subscription delivery for finished products are all about convenience. At a minimum, shoppers can sign up to have a 12-can case of Tempo sent to their home or office each month. “A subscription model makes a lot of sense for us,” says Gallagher, who adds that Tempo also serves startups purchasing the sparkling tea for their employees.

Tell a conservation story

Tempo Tea is in the unique position to work with a close nonprofit partner, a conservation organization called Beneath The Waves founded by Gallagher, who is also a conservation biologist specializing in the study of predatory animals. Beneath The Waves conducts cutting edge research on threatened marine species such as vulnerable shark populations to help maintain ocean biodiversity. When users sign up to buy a monthly Tempo Tea subscription, Beneath The Waves sends monthly information about the sharks they tag—which can include shark location, unique biometric data and more. Plus, a portion of each subscription supports Beneath The Wave’s mission. In addition to enticing shoppers to buy a reoccurring subscription, nonprofit involvement fosters a resonate brand story by connecting consumers with a worthy initiative. “This has always been a part of Tempo Tea’s DNA—we’ve always been supporting these missions,” says Crane. “However, there is a disconnect between consumer and cause. Our subscription model helps people develop a relationship with the organization they’re helping to support.” This article was originally published on NewHope.com.