Tea Report
- Consumers are more concerned about ingredients and products that provide nutritional, physical, or emotional benefits to meet their requirements for self-care. Consumers increasingly look for beverages to provide functions such as energy and relaxation. Health is the fastest-growing consumer need, up 9 percent since 2014.
- Consumer demand for natural and earthy flavors such as matcha, ginger, turmeric, and cumin are increasing across markets. Demand for these products is twofold as consumers seek out bold and adventurous flavors, while pursuing alternative health benefits associated with these ingredients.
- New sensations including kombucha, matcha, cold brew, and nitro tea are creating new sensorial experiences in the home. The global kombucha market is expected to experience significant growth from 2018 to 2021.
- Consumers are looking for an experience that reflects their desire to premiumize their beverage choice. Experience is a bankable commodity for brands and cafés alike. Two-thirds of British consumers tell us that they strongly or moderately feel the need to satisfy their desire for new experiences.
- Hotel and foodservice operators are offering afternoon tea reimagined. This quintessential tradition continues to evolve with operators offering eccentric twists. In the future tea sommeliers will play a huge part in the ceremony, with consumers hungry for the theater that comes with this British ritual. Hotel guests are willing to spend an average £2.33 ($3.27) per cup more than any other channel. The average cost per cup is £1.77 ($2.47).
Coffee and tea
three days of dedicated buying, selling and education
Early Bird rates for World Tea Expo expire Monday, February 26th