Tea Out-of-Home 2017
Project Café UK
- K. tea out-of-home category underperforms compared to wider coffee shop market value
- Category sales share declined from 4.1 percent in 2015 to 3.8 percent in 2016
- Brits prefer tea the way they make it at home
- Operators that increase range and change consumer experience have greater opportunity to grow tea-out-of-home category