2017 consumer survey by German-based market research firm Statista found that 80% of U.S. tea drinkers shop for tea in supermarkets. An additional 21percent say they buy from discount stores and 12 percent from department stores (including big-box retailers). Only 14 percent of tea drinkers purchase their product online (10 percent identified Amazon as their supplier) and 1 percent by mail order catalog (kudos to Upton Tea).Marketing & Retailer SkillsSelling Tea in the U.S. Specialty Food Market