Features

Tea Bags: Staid and Stable

By Dan Bolton Feb 20, 2018 1:17pm
Tea tea bag Industry Analysis Tea Nerdery
Global New Products Database Mintel found India currently vies with China as the world’s biggest packaged tea* market

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“Traditionally, Chinese consumers prefer fresh tea in loose formats, so it makes sense that our research shows that India is ahead of China as the world’s leading retail packaged tea market,” said Loris Li, Associate Director, Food and Drink, at Mintel.
, the tea bag category in China, and the wider Asia Pacific region, has definite growth potential as we see more and more tea bag innovations coming from Asian tea manufacturers,” The RTD tea landscape is changing dramatically; having suffered for years from a ‘cheap’ and unhealthy image, the category is now undergoing a lifestyle makeover.

Tea bag efficiencies explains Tea Forecast packaged tea market as household consumption of packaged tea that excludes out of home and unpackaged, loose tea formats
STiR EIU Mintel International
Tea tea bag Industry Analysis Tea Nerdery Features