
From Crimson Needle to Green Javelin

Yes to Online and Wholesale
Sophie’s Advice: Five Smart Ways to Educate Your Customer
- Deflect “sticker shock.”

Customers at Sophie's Cuppa Tea
- Offer tea tastings regularly.
- Ensure all customer service employees know the basics of every tea offered.
- Do demos on the best ways to prepare different teas.
- Don’t get too “winery” with flavor descriptions.