Rooibos Shortage Raises Prices

Popularity of rooibos tea is surging worldwide, but can supply meet demand? New blends and variations such as green rooibos have expanded offerings.
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South Africa, western Cape Province. Rooibos tea, is harvested in the fields, then, crushed, and separated, laid out to dry, then finally packaged for consumption, at the Groenkol Rooibos Farm, in The Clanwilliam District. 04/2008 Photo by Rodger Bosch
South Africa, western Cape Province. Rooibos tea is harvested in the fields, then crushed, and separated, laid out to dry, and packaged for consumption, at the Groenkol Rooibos Farm. Photo by Rodger Bosch.
Rooibos Innovation

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Khoisan Tea's rooibos matcha.
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South African Tea Industry Landscape Report 2016
Green rooibos.
Green rooibos is the result of processing technique. To make red rooibos the leaves are first crushed. Oxidation results in the reddish color.
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