Global Food and Drink Trends 2017
- IN TRADITION WE TRUST Consumers seek comfort from modernized updates of age-old formulations, flavors, and formats. Trust in the familiar emphasizes the opportunity for manufacturers to look to the past as a dependable source of inspiration. Potential also exists for innovations that use the familiar as a base for something that’s new, but recognizable, such as cold-brew coffee.
- POWER TO THE PLANTS The preference for natural, simple, and flexible diets will drive further expansion of vegetarian, vegan, and other plant-focused formulations.
- WASTE NOT The focus on sustainability zeros in on eliminating food waste. More retailers, restaurants and philanthropic organizations are addressing the sheer amount of food and drink that is wasted around the world, which is changing consumer perceptions.
- TIME IS OF THE ESSENCE The time investments required for products and meals will become as influential as nutrition or ingredient claims.
- BALANCING THE SCALES: HEALTH FOR EVERYONE Healthy food and drink are not “luxuries.” Many lower-income consumers want to improve their diets but the access to—and the cost of—healthy food and drink is often an impediment.
- THE NIGHT SHIFT Evening is tapped as a new occasion for functional food and drink formulations. The increasingly hectic pace of modern life is creating a market for food and drink that helps people of all ages calm down before bedtime, sleep better, and restore the body while they rest.
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