- To clearly identify DAVIDs Tea’s target market.
- To identify the key differences between the U.S. and Canadian consumers.
- To measure brand awareness of DAVIDs Tea.
- Reducing SKUs for the purpose of creating a more streamlined in-store experience, thereby connecting customers with DAVIDs Tea’s best products.
- A new marketing strategy of creating a more cohesive message about DAVIDs Tea to strengthen its position in specialty teas.
- A new, more robust website with improved capabilities, which will allow the company to increase its e-commerce. The website is slated to launch in early 2018.